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Supreme要求MTTM千万美元赔偿因非法Logo使用

Married To The Mob (缩写MTTM)是Leah McSweeney在2004年创建的女装Streetwear品牌,也是业界无论运营还是设计都颇为独到的一个牌子,而模仿Supreme经典的Box Logo而改写的“Supreme Bitch”字样 Logo运用成为奠定MTTM品牌基石的系列。在Leah McSweeney创建MTTM初期运用“Supreme Bitch”Logo在女装上时还曾一度受到James Jebbia的祝福。而如今Supreme却反目相对,起诉MTTM Logo使用侵权要求1千万美元的赔偿。Leah McSweeney接到诉信当天也是发布公开评论表示要坚定立场维权到底,而James Jebbia则是保持沉默目前还没有过多的评论。

以下是转自Hypebeast的Leah McSweeney发言信:

As some of you may have heard, Supreme is suing me for $10 million over my “Supreme Bitch” design. I’ve been using this design since the first MOB collection in summer 2004. I even sold it as a tee at Union, a store owned and managed by Supreme’s founder James Jebbia, who gave the design his blessing. Now, he’s claiming that the design infringes his trademark rights.

Unlike some companies that blatantly rip-off other brand logos, Married To The Mob has always had its own identity and aesthetic by being an extension of my life experiences. I started this company when I was 22 and have come a long way without a piggyback ride from anyone.

Supreme Bitch is one design of many; one slogan of many. And the use of the design has always been to make fun of the misogynistic vibe of Supreme and the boys who wear it.

Bottom line is this: I don’t think Supreme should be able to squash free speech or my right to utilize parody in my design aesthetic. It’s one of the most powerful ways for me to comment on the boy’s club mentality that’s pervasive in the streetwear/skater world. The fact that Supreme is coming after MOB and me personally is just another example of the hostility that MOB — the first women’s street wear brand — has faced from Day 1. And it’s why the Supreme Bitch message is so important.

Civil liberties attorney Norman Siegel agreed to take my case and act as co-counsel along with Edward Rosenthal of Frankfurt Kurnit Klein & Selz PC, a law firm that specializes in trademark issues. This isn’t a fight I went out looking for, but I have no choice other than to fight back. Because right now, it’s about more than just a t-shirt!

(也许你们已经知道Supreme起诉我1千万美元因为我所使用的“Supreme Bitch”Logo。我从2004年成立第一系列Married To The Mob产品时就开始运用了这个Logo。而当时Supreme的创始人James Jebbia也曾给我过祝福。而现在他却说这个设计侵犯了他的商标权。

不像那些只是去撕下别人Logo贴用到自己产品上的品牌。MTTM一直有她自己的风格与作派。而MTTM的美学设计也是出自我自己的人生经历。我在22岁的时候开始了这个公司,走到如今我并没有依赖任何人,而是自己闯了出来。

“Supreme Bitch”是我的一个设计,也是我的一个口号。是对那些穿Supreme 的男孩们的一种嘲讽,当然也是为女孩们抱不平。

最底线:我认为Supreme不应该压迫言论自由和我设计东西的权利!因为这是我去代表一直被Streetwear行业忽略的女孩们去表达她们意愿的一种方式!Supreme 如今狠咬我们一口也是更好的证明了女装Streetwear世界中确实需要“Supreme Bitch”这个Logo。

民事律师Norman Siegel 已经同意接手我的案件,同阁还有擅长打商标权官司的Frankfurt Kurnit Klein & Selz PC,法律公司的Edward Rosenthal协助。我并不是想和Supreme大打一仗,只是因为他们没有给我留下其他的余地,只能去还击。如今这件事远远不止是一件T恤这么简单!)

——————————-Leah McSweeney

更多关于Married To The Mob可以点击这里

Source:HB

Post By: wolfhowl @ 五 02, 2013
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