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Style Plus+:VERT Clothing特刊

如果对刚刚发布的 VERT Clothing 2012夏季Lookbook新品依然兴趣浓厚，不妨通过这一期的Style Plus+来更好的了解这个品牌的特点与细节。

正如之前所介绍的，VERT Clothing 始于打破常规，源于街头文化，可以说是地地道道的原创品牌。无论是在服饰风格还是产品特征之中都渗透出涂鸦，滑板，Hiphop等街头元素。衬衫与牛仔等系列产品更是精铸细节构造，款型方面休闲而又标准，用料舒适且讲究。此次VERT Clothing的夏季系列主要包括多款休闲长裤及牛仔裤，T恤与背心。

关于VERT:

VERT品牌成立于1996年，成立的初衷是希望打破传统，推出一个即注重服装本身设计，同时又与VERT所推崇的文化息息相关的品牌。VERT的最初产品诞生于创始成员的厨房内，依靠着极其简单的设备（几台缝纫机，以及一台丝网印刷机器。）从开始到现在，VERT品牌的定位和远景始终没变。VERT品牌忠实于其背后的根源文化，并从中得到灵感，追寻着激情去创造让人为之振奋的产品。15年来VERT一直在推出新的设计，其中环保面料的运用更是其重心所在，此外VERT还对细节也是格外注重，力求精益求精。走过15年的路程，VERT品牌当初的愿景正变得越来越成熟，在它的指引下VERT会继续努力前进。

通过参与并组织大量的艺术交流活动，地下演出，地下party等活动，VERT为自己的品牌塑造打下了良好基础。作为VERT首次举办的主要活动01年的VERT Fest吸引了超过2500名观众的参与，在那次活动上有8组Hip Hop艺人进行现场表演，他们分别是Rise Against, Good Riddance, Souls of Mischief, ， Rahzel.在当天的活动上，室内现场还安排了滑板比赛以及联合Metal Mulisha品牌带来的极限摩托表演。在03年VERT还组织了一次名为Down For Ours的巡回项目，乘着巡回大巴，一路在美国和加拿大各地进行交流。在05年至11年之间，VERT偏重于是举办地下音乐party活动，他们把好朋友The Shaaw Brothers, DJ Psycho, Vstylez, Pugs Atomz 以及 DJ Vadim等等音乐人带到美国和亚洲地区进行表演。VERT会一直进步，给大家带来更多好玩的。感谢这多年来大家的支持！！

About VERT:

The first seeds were planted in 1996 with ideas of starting a movement that focused on designing clothing and keeping it aligned with our interests.It all began with a few sewing machines and a small printing set-up out of the kitchen.

Since the start, the direction and vision have been the same, stick to our roots for inspiration and follow our passions to create hype projects. Over the past 15 years VERT has continued designing with a focus on unique eco-friendly materials and putting extra attention into the fine details that count the most. Today, we’re still moving forward with a matured vision that was cultivated more than 15 years ago.

Over time the foundation has been built from VERT’s involvement with a wide range of events like art battles, underground shows and parties that have all helped shape the brand. Our first major event ‘VERT Fest’ in 2001 sold more than 2,500 tickets and featured eight bands and hip-hop groups including Rise Against, Good Riddance, Souls of Mischief, and Rahzel. The groups all performed live while throughout the day the indoor festival also had skate comps and freestyle moto demos with the Metal Mulisha. In 2003 we set out on the ‘Down For Ours’ VERT tour which traveled throughout the US and Canada in a tour bus to spread the movement. Between 2005 – 11 VERT focused on putting together underground parties and organizing US and Asia tours with our friends The Shaaw Brothers, DJ Psycho, Vstylez, Pugs Atomz and DJ Vadim to name a few. Always progressing and putting more life into our passions.

For all those who have supported over the years, many thanks!!

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