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In4mation 2012 春夏Lookbook

来自夏威夷的Streetwear品牌In4mation近日为我们带来了其2012春夏系列Lookbook。2012年同时也是In4mation成立10周年(2002年在夏威夷Mililani开启In4mation第一家零售店)。此次的Lookbook寻根滑板,把影响并滋养In4mation发展的滑板文化作为主题,由纽约摄影师Matt Mcginley在In4mation总部附近的A’ala 滑板公园拍摄完成。

产品方面此次In4mation春夏系列则多以夏威夷式的轻松自由风格为主,将文字,图案设计与In4mation经典的IN4M,Hi字 Logo相结合。其中Simly Face “Go Fuck Yourself” T恤,涂鸦风格IN4M Logo T恤,和Aya Clouds云饰图案Snapback可以说是整个系列的亮点。该系列新品现已登陆In4mation Online Store

点击这里查看更多In4mation春夏新品

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In4mation对此次春夏Lookbook描述到:

“This year marks the 10th anniversary for In4mation and the creative forces behind the brands have placed a special emphasis on their love affair and history with skating. “This line definitely feels a lot more skatey to me,” added Kanagusku. “We shot the look book at A’ala Park, which is just down the street from our offices in Honolulu, and we had one of our good friends, Matt Mcginley from New York, shoot it. It was a great shoot and the whole line really feels like an affirmation of what the line’s all about—just hanging with your friends in summer and having a good time.”

2012年的到来标志着In4mation走入了第十个年头,我们品牌的设计队伍此次也是将他们钟爱的滑板运动融入到产品设计之中。Kanagusku对此谈道:“In4mation的这条产品线给我的感觉更有滑板味道。Lookbook是在离我们Honolulu总部不远的A’ala滑板场拍摄完成的。由我们的好友纽约摄影师Matt Mcginley亲力拍摄,效果非常不错。而且整条产品线的偏滑板设计与Lookbook的风格完美融合,整体诠释着一种在夏日里与好友一同享受美好滑板生活的感觉。”

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Source:In4mation

Post By: wolfhowl @ 五 30, 2012
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