来自北京的独立设计师ZJ DESIGN（王志钧）联合国内运动品牌LI-NING (李宁)发布一组与2011年世界森林年有关的球鞋

合作，主题为“水”与“木”。

背景介绍：

联合国将2011年定为世界森林年。水和木对人类生活和地球环境至关重要，ZJ DESIGN和中国著名品牌李宁合作为此主题设

计一系列球鞋。设计灵感源于中国的五行概念中的“水”生“木”，二者相互关联。两个版本的Logo分别是由汉字“水”和“木”的篆

书演变而来，将阴阳的概念融入其中。鞋面的图案灵感来源于水资源的地理分布图和树的年轮，简单的图案关系着繁杂的万物，

特别将鞋侧的LN Logo和字母“L”、“N”、“G”、“Z”、“J”分别融入到鞋面的镭射图案中。“水”版本的蓝色寓意生命源泉，“木”版

本里的粉红色寓意生命之花。希望通过这个主题可以倡导人们更加关注环境的持续发展。

希望通过这个主题可以倡导人们更加关注环境的持续发展。

“水”和“木”兩款鞋身分別采用牛巴和麂皮(Suede)材质，圖案在皮面上進行鐳射，鞋身设计为兩片式縫合(2-Piece)。两款

将在李宁LNG店鋪发售，定量共300双

ZJ DESIGN and Li-Ning unveiled a set of sneakers collaboration about 2011 the International Year of Forests,

name“Water & Wood”.

The UN has designated 2011 the International Year of Forests. Both water and wood are important to human and

environment, ZJ DESIGN cooperated with the famous Chinese brand Li-Ning to design a series of sneakers for this

theme.

The inspiration came from the “water promotes wood” in the Chinese theory of Five Elements, I love the Chinese

culture very much, that’s why I chose them as the theme. The Wood and Water icons are designed based on the

ancient seal character, the theory “Yin-Yang” are put into the them as well. The whole pattern is inspirited from

the water resource map and the annual ring of tree. Simple and miscellaneous things are interrelated. Especially

I integrated the characters “L”, “N”, “G”, “Z”, “J” into the laser pattern.The blue color means the source of life and

pink stands for the flower of life.Hope this project could promote people to focus more on the continuous developing

of environment.

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“Water” Edition

Laser pattern.

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“Wood” Edition

Laser pattern.

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Designer: Zhijun Wang (ZJ DESIGN)

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ZJ DESIGN是由来自北京本土的独立插画/设计师王志钧于08年创立的，ZJ是其名字志鈞的拼音首字母缩写，而志钧二字

在中文中分别代表了志向和荣誉。作为设计师，他曾在广告公司有过多年的设计经验。他曾与多个跨国公司品牌有过合作，

这些客户包括Unicef（联合国儿童基金会）, Ikea, HP, Nike, Adidas, Sony Ericsson, Mercedes Benz, VW（大众）等等。

Founded in 2008 by Zhijun Wang (Dragon), who is a Beijing based independent designer. ZJ DESIGN is a design, illustration and production studio in Beijing City. “ZJ” is the abbreviation of the given name “Zhi Jun”, means “Ambition and Honor”.

Zhijun used to work as a professional designer in advertising agencies for years. So far ZJ has worked on a variety of briefs for clients including Unicef, Ikea, HP, Nike, Adidas, Sony Ericsson, Mercedes Benz, VW, etc.

(ZJ DESIGN does not represent any brand, also not attach any responsibility to any association.)

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