分歧者 (Renegades)

 

Jason Dill，把滑板带回到它“下流又诱人的根源”的人

 

我生来身无分文，在拖车房停车场长大，这对我的成功至关重要。被烈火考验，活下来或死去。

I come from no money, I grew up in a trailer park. It was so important to me to succeed. Trial by fire. Survive or die.

 

 

分歧者(Renegades)冒着所有的风险——甚至是生命危险——去打破规则，追逐心中所想，向我们展示规则之外的风景。

 

2013年，Jason Dill离开了老东家Alien Workshop（滑板历史上最受欢迎的公司之一），拒绝了Fucking Awesome（以下简称FA）板面公司的部分股权。（Fucking Awesome板面公司是Jason Dill自己出资成立的Fucking Awesome服饰品牌的分支公司）

 

这些举动给曾经是反主流文化的滑板文化浇上了一桶冰水。（在过去的十几年里，滑板已经变越来越“温顺”，迎合父母和大型商场的品味和要求。）Alien滑手到FA的“迁移”非常迅速。FA现在是滑板圈炙手可热的品牌，尽管它有着刺激意味的图案，在社交网站上的零曝光率，和不迎合大众的商标。

 

问：2013年，当FA作为滑板品牌成立的时候，意料之中地，滑板圈传出了”他们不会成功的，他们的名字不会被放进商店的。”这样的声音。

Jason Dill：你看，他们看到FA先想到的是什么？（要迎合商店品味）？这就是他们出问题的地方——他们说的这些屁话。我替他们感到惋惜，因为其中有一些是我的朋友。但是考虑到他们的大车库和两岁半的孩子，他们当然不会说:走，疯起来！他们会丢掉工作的。不过幸运的是我没有这些顾虑，我不需要去养房子和孩子。我他妈才不关心这些。没有家庭，没有车子，没有抵押贷款要还，这让我可以把脑子里的想法直接喷射出来。

 

问：死忠滑手们批评滑板太过迎合主流文化，已经变得没有”冒犯意味”了。像”Fucking”这样的词就会让人震惊。回看1993年，没人会为说出或听到这个词眨一下眼睛。你“打乱”了现在的滑板文化氛围。

Jason Dill：如果我说打乱了这个氛围让我很伤心，我就是在说谎，因为打乱它让我很爽。我当初离开Alien Workshop并不是为了让它走向近乎倒闭的境地，毕竟我在Alien呆了15年，退出对我的影响也很大。但是近些日子里，我在板店感受到大家都在为自己的品牌投入更多的心血。因为之前他们都没有这么努力，我知道这是FA对他们的直接影响，（那么我离开Alien创建FA的决定就是有价值的）。如果你觉得我说的太过了，你当然可以这么想，但你也可以eat my butt，因为我说的就是事实。我看到很多人不停地抄袭模仿我们，但是他们根本都不理解他们在抄袭什么。这也迫使我创造出超出他们想法之外的新东西，我知道他们一定想不到的东西，然后他们会继续抄袭。

 

 

问：在2009年你因病住院之后，你好像从滑板圈中消失了。当时你心里想过拥有一家受人尊敬的公司吗？

Jason Dill：完全没有，这太疯狂了。我完全没想到我会活下来，我真的没想到。在那之前我从未想过拥有一家公司。想知道为什么吗？因为公司让人很烦。当你昨天做出来一些东西，大家很喜欢，他们希望你下周还有新产品。夜以继日地这样工作太荒唐了。但是我觉得公司就像一个孩子，我需要关怀他，爱他，但我不能让他去上大学，你知道吗？我要把他正确地培养成人。【大笑】

 

 

问：滑板是一个跟随潮流的运动。一些很潮的东西会火一两年之后然后衰落。我们都见证了一些滑板品牌的兴起衰落。

Jason Dill：我在FA已经三年了，我对我们所做的一切都很自豪。当你在经营一家公司的时候，你的头脑深处需要存着这样一个想法:将来我可能需要关掉这家公司去追求更好的产品，这样它才不会看起来像一坨狗屎。你想象一下，如果Mark Gonzales 当初关掉他的滑板公司blind的话，我们会怎么看blind？如果Mark在创建Blind时和他的老板达成协议，告诉他老板:我会尽全力做好Blind的，但是如果我觉得时机成熟的时候，我回直接关闭它，放出广告”我将关闭Blind，谢谢大家”，（那样的话会怎样呢？）。很多人都觉得做公司应该坚持下去，最后被财主买走。但这不是FA和我的路线，如果做的东西不好，我宁愿死。

 

 

问：在最火的时候关掉它

Jason Dill：对。就像Michael Jordan一样，在最顶峰的时候退役，然后去打棒球，然后回来为奇才队继续打。这感觉就像:回来吧，我们需要你。（在最火的时候关掉它）这个想法不是我创造的，但是我非常喜欢它。

Fucking Awesome 2016 夏季 Collection

 

选译自Playboy杂志。playboy

 

英文全文:

The men and women in this series will change how you think about business, music, porn, comedy, gaming and more. They’ve risked it all—even their lives—to do what they love, showing us what can be accomplished if we break the rules. Meet the Renegades of 2016.

In 2009, pro skateboarder Jason Dill had to call 911 on himself. He was throwing up blood all over his New York City apartment and suffering from a gastric hemorrhage. The Jameson, Vicodin and Percocet cocktails had finally taken their toll.

“I didn’t think I’d even survive,” says Dill, who now stars on the Netflix series Love. “When I’m on the set, I’m quiet as a mouse. I’m just so blown away and thankful I’m there. And the last thing I ever wanted was the responsibility of owning a company that people expect more from—because owning a company is a pain in the ass.”

In 2013, after kicking the pills and spending more time on his board, Dill ditched his longtime sponsor, Alien Workshop—one of the most popular skateboarding companies ever—and walked away from a partial-ownership offer to co-found board brand Fucking Awesome, an extension of his self-funded apparel side project.

In doing so, Dill dumped a bucket of ice on the once-countercultural world of skateboarding, which in the previous 17 years had devolved into a G-rated parody of itself to appease moms and malls, and woke it the fuck up. The exodus of Alien’s riders to Fucking Awesome was swift. It’s now one of the top-selling and most knocked-off companies in boards and streetwear, despite its provocative graphics, null social media presence and label that prevents mass retail saturation.

 

When Fucking Awesome launched as a skateboard brand in 2013, it wasn’t uncommon to hear industry folk say, “They’re never going to make it. They’ll never get into mall shops with that name.”
You see where their brains went immediately? That’s what’s wrong with the industry—all this bullshit people talk. I’m sorry because some of them are my friends, but with their two-and-a-half car garage and two and a half kids in their suburb of Portland, of course they’re not going to be like, “Let’s go nuts!” They’d lose their fucking jobs. Luckily, I’m not fighting to keep my two and a half kids in the latest expensive daycare. I don’t give a fuck. No family, no car and no mortgage payments means I just shoot this shit out of my fucking soul.

“

I come from no money. I grew up in a trailer park. It was so important to me to succeed. Trial by fire. Survive or die.

”

Die-hards have criticized the skateboarding industry for pandering to the mainstream so much and becoming so non-offensive that a word like “fucking” seems shocking. That’s what’s so scary. If it were 1993, no one would bat an eye. You disrupted the entire industry.
I’d be lying if I said I wasn’t pleased that things were disrupted, because I am. I most certainly wasn’t aiming for Alien Workshop to almost go out of business, because after being with them for 15 years, quitting was emotionally insane. But going into skate shops these days, looking at the wall and seeing other board brands trying really hard is great, because none of them were trying this hard before and I know that’s a direct result of FA. Anyone who thinks that statement is over the top, go ahead and think that but you can also eat my butt, because it’s the truth. I see people bite us over and over again and it’s ridiculous because they don’t even realize everything they bite. That forces me to go make something else that’s out of their realm because I know they won’t think of it. And then they bite that, too.

When I visit skate shops like Uprise in Chicago, Seasons in Albany, Orchard in Boston or Exit in Philadelphia, owners tell me that I helped bring skate shops back. They feel FA brought the kids and excitement back because new kids started coming in only asking for FA. Shit like that is such a big compliment that I feel funny saying it back to you.

 

After you were hospitalized in 2009, you kind of disappeared from skateboarding. In your own mind, did you ever imagine owning a respected company like FA?
No. It’s totally fucking insane. That’s why when I’m on the set of Love I take it all in. I’m just so fucking blown away. I didn’t think I’d survive. I really didn’t. I never wanted my own company. Wanna know why? Because it’s a fucking pain in the ass! When people expect more, they expect it fucking tomorrow. If you came out with some shit yesterday, they wanna see the new shit next week. It’s just ridiculous day in and day out, but I suppose it’s like having a kid. I take care of it. I love it. I can’t let it go to a community college, you know? I gotta raise it right. [laughs]

 

Skateboarding is a trend-oriented sport. Things are hot for a year or three and then they’re not. We’ve all seen the shelf life some skate brands have.
I’m now past my third year of FA. I’m proud of what we’ve done. If you are a company making stuff, you need to have it in the back of your head that, hey, I might have to kill this thing one day for the greater good so it doesn’t look like a bunch of bullshit. Imagine if Mark Gonzales got to end his skate company, Blind. How would we look at it today? Imagine if Mark had made some deal with Steve Rocco, the owner of his distributor early on, like, “I’ll totally do this, but when I think it’s time that this is done, I get to put out an ad that says, ‘It’s done. We killed it. It’s over. Thank you.’” I feel a lot of people think when you start a company, you just ride it until someone comes along and buys you. That’s not the fucking case here. I’d rather it die than look bad.

 

Killed at the peak.
Yeah, like Michael Jordan did, until he played baseball and came back and played for the fucking Wizards. It was like, c’mon, dude! I know I didn’t invent this way of thinking, but I feel it serves me best.

 

You also star on Judd Apatow’s hit Netflix series, Love. How did that come about?
About a year and a half ago I was in Los Angeles and saw my friend [TV writer] Lesley Arfin on the street. She was like, “Hey, I’m making this television show with my boyfriend and we think you’d be good in it.” I was at point when I really needed everything to be completely spot-on with FA—production and all that bullshit—so I was like, “I’m not really into it. That sounds crazy. I don’t think I have time.” She told me, “I knew you’d say that, but it’s Judd Apatow and it’s guaranteed two seasons for Netflix. Will you audition?”

And I fucking did. Before I knew it they were asking me to come to Sony Pictures and do a reading in front of Judd. I was so fucking nervous. It was wild because I’m not an actor.

The second season’s done now and I’m happy to be on it. Everyone was really nice. All of them knowing I wasn’t an actor coming into it was just super cool because I’d do a scene with a stand-up comedian and they’d be like, “Dude you’re doing good.” I’m like, “Really? All right. Good.”

 

source:playboy