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Levi’s:Skateboarding In India 第三集

Levi’s Skateboarding In India 为大家呈上了第三集(最后一集)的纪录部分,这部分中主要由参与兴建的滑手们共同进行板场Demo,大家一同见证并一手建筑了这个印度首个免费板场,这种成就感只有滑板人心里清楚,不过这只是一个开始!还有更多的地方需要他们去帮忙建筑更多板场。相信滑板人的力量!

Levi’s 商品推销专员Adam Binette 表示到:

“Europe had been running a successful, exclusive line for skateboard shops called “Streetwear,” we then caused a lot of buzz in the skateboarding industry last year with our Nike collaboration, and it all led up to making a global Levi’s Red Tab offering, designed by skateboarders, for skateboarders, sold exclusively at skateboard shops. The exclusivity is not only in the distribution, but also in the product details.”

Levi’s 在欧洲其实一直在运营着一条专为滑板店铺提供的产品线,被叫做“Streetwear”支线。去年我们和Nike的合作更是引起了滑板界不小的反响。这些都让我们看到了滑板市场和滑板人的潜力。我们因此也开始了Levi’s Red Tab支线,由滑板人设计,为滑板人设计,并仅在滑板店销售的一条产品线。不仅仅是一种在分销上的独特,而在产品设计上也相当有自己特征。

Levi’s 市场部负责人Erik Wolsky谈到Holy Stoked滑板项目:

“The approach was simple for us – support the shops, individuals and communities that are entrenched in skateboarding. The India project was the physical manifestation of this idea, and it will only continue.”

对于我们来说,开始这个项目的初衷很简单,去支持滑板店,滑板人和滑板文化的发展。印度的这个计划是我们想法的一个很好表达。而我们也将继续发展这个项目。

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Source:Levi’s

Post By: wolfhowl @ 七 25, 2013
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